The town of Kokkola is located in the Western coastal area of Finland, about 60 miles from where we live. It used to have a successful clothing manufacturing industry. The most noted type of fashion to come from the town was coats and leatherwear. That fact can be easily proven just by looking at the offerings of the flea markets and charity stores in this area. The local thrift shops are full of awesome vintage outerwear labeled "Made in Kokkola, Finland". And that label means some serious quality.
Thrift shops and flea markets in Helsinki and in other larger towns are mostly void of treasures these days. Charity shops are drowning in last season's H&M, Zara and other cheap fast-fashion crap. Not here. In my neck of the woods flea markets and charity shops have amazing selections of old Finnish-made clothing, including vintage Marimekko and Vuokko, just to name a few more well-known Finnish clothing brands. But the dark horse of the race is anything that has that "Made in Kokkola"-label. And it's everywhere here. The Kokkola clothes - coats, jackets, skirts, trousers, you name it - are, and I can't stress this enough, of superb quality. The materials are exquisite, the cut flawless. They are available for pennies, because no one here really "gets" vintage.